Using Subdomains—Benefits and Drawbacks

Most businesses don’t like to use subdomains because they feel like they give them a disadvantage in many areas, such as having a prefix name before your web-site, being ignored by bots and index spiders in search engines and all in all, it just doesn’t look right. So let’s check our facts on subdomains.

A subdomain is substitute or second-level of a domain. A regular domain looks as follows: www.jamesbrown.com . A sub domain looks like this

http://bravenet.jamesbrown.com. Subdomains do not have www on the front of them. All subs start with "http://subdomain/maindomain.com pattern of identification.

Subdomains rank efficiently well. Search engine spiders and bots are not prejudiced when it comes to the ranking of subdomains and regular domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or regular domain name doesn’t make a difference at all.

Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking.  Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the subdomain to get around this so that search engines can read the folder as one set of site information.

People worry about their subdomain getting banned if the main domain name is banned. If the main domain is banned, it will have an effect on the subdomain. You see this happen often in adult content sites that have violated certain agreements that they have signed with a provider that does not want a domain used for adult material.

Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so.  If not, get yourself a main domain name and use that as a certified landing page.

The Mystery behind Domain Names

There are approximately 68 million .COM domains registered. That’s a lot of domain names out on the Internet that are either already taken or just parked in some obsolete spot gathering dust and all kinds of age. The most common names like loser.com. Jamesbrown.com are already taken by net investors who resell the rights to the names. Can you imagine someone having www.elvis.com ? He’s just waiting on the highest bidder!
There are 900 possible combinations for two letter sequences. If you’re looking for “ET” then you just won’t find it! Even allowing for digits, again every single web address is taken. Of course, that's ignoring the fact that .COM registrars now mandate a 3-character minimum length, so it wouldn't be an option.

Many of the three-letter sequences are taken. Adding digits to a domain name creates a number of garbage domain entries. If you're dying to acquire great domains and unique domain names, they'll free up sometimes only to be auctioned off through unique domain name sales.

The longer the domain name that you choose, the more that the possibilities are that it could be available presuming that you're willing to accept an arbitrary sequence of letters and/or digits. For example, most organizations have 4 letter acronyms (WQAM.com and AFTA.org so you may have a chance using over 4 letters to get the domain name that you want in acronym style!

Of course many of the registered domains are ever, visited, with a huge percentage having nothing more than a “parked page” (users pay domain registrars to put up ads for themselves on these type of parked pages). There are so many combinations and back door tricks to domain name cataloging and classification until the possibilities are endless.

The rule is to obtain a domain name that closely resembles who you are about which gives you and identity and brand on the internet.

Picking a Type of Web Hosting Service

There are various types of web hosting services and it all depends on what you want to accomplish in building your web-site for your business. You should look at the different options which depend on these following factors:

Complexity of your web-site – You may want to talk to a developer on the complexity of your web-site, especially when it comes to graphics and database administration. You may have to consult with an internet specialist on the type of hosting that you need.

Some web hosting services are provided for free but you have to put up with ads that are on the top or bottom of your web site and those ads might not be conducive to the web site that you have developed. If you are going to get a site with ads, then get a free web hosting package that matches with the online ad that’s already there.

Free hosting also has low bandwidth on the internet because of so many people using the free service instead of the paid service. Basically, you also get a free web email account with free hosting services.

Then there is hosting that you pay for that you have more control over when you load and host your web site. You get POP mail access and can create as many emails as you want to which depends on the type of account that you pay for.

Every company has special packages for each and every need. From personal to business servers, even servers for special kinds of operating systems (UNIX, Windows, Linux and Apple) the choices vary depending on what you want to do.

The prices depend on how much space you need on the server to load your applications so you have to take into consideration what you want to put on the server through your web-site.

Using Free Hosting Services

Free web hosting is the most basic web hosting service that you can obtain and there are many free hosting companies that are available on the internet. Free hosting services are usually financed by advertisements on web sites that are hosted.

Free web hosting services are extremely limited. If you get a free hosting service you will have ads on the top and the bottom of your web-site and depending on what your web-site is all about, it may not fit at all but for people starting out on the internet it may be the best option if you don’t have a lot of traffic or just a small site.

The type of web domain that you receive when you get a free web hosting is a subdomain with the name that you pick (yourname.webhost.com) or a name in a directory (yourname.webhost.com). For example, if the name of your free host is freestanding.com,
Then your web domain would be yourbusiness.freestanding.com.

As stated before, if you are a novice, this is the type of account that you would probably want to get but there are some shortcomings to free web hosting if you are looking for more options on the account.

First, many free hosting accounts do not support database management or what you would call in simple terms, putting data structures on the free web host side of their server. Databases are usually used for online data retrieval routines. Many of these free web hosting sites do not support a common package called mySQL which allows you to program queries into your web sites.

They also don’t support multiple e-mail accounts. Most free web hosting service only gives you one email account and it’s usually a web based internet account. The host does not include modules for Flash Programming, PHP and Dynamic Hypertext Markup Language (DHMTL).

In summary, free web hosting is for novices who want an easy hosting option without many bells and whistles.

originally published on http://EzineArticles.com/?expert=Halim Ali